Brand strategy
We define your positioning, audience, personality and key messages, so every design decision has a clear reason behind it.
Built for instant recognition
A logo is not a brand, but a weak one can quietly cost you trust. We design complete identity systems for Cardiff businesses, from insurance and financial services firms to public sector suppliers and contractors: logo, colour palette, typography, imagery style and the rules that hold it together. The result is a look that stays consistent everywhere, from signage in Central Square to your Instagram grid.
We start with strategy: who you serve, what you stand for and how you want Cardiff customers to feel. Then we design an identity system with the files, templates and rules your team needs to apply it consistently everywhere.
We define your positioning, audience, personality and key messages, so every design decision has a clear reason behind it.
We design primary, secondary and icon versions of your logo, tested at small sizes, in single colour and on dark backgrounds.
We build your colour palette, typography, imagery style and graphic elements so everything works together across digital, print and signage.
We document exactly how to use your logo, colours, fonts and tone in a practical guide anyone on your team can follow.
We design editable templates for posts, stories and highlights in Canva or Figma, so your team can publish on-brand content quickly.
We design packaging, labels, business cards, menus, brochures and signage with print-ready files and correct colour profiles for your printer.
Where your market needs it, we create Arabic or Urdu versions of your logo and key materials that sit in proper balance with English.
You receive every asset in SVG, PNG, PDF and EPS formats, in RGB and CMYK, organized for web, print and social use.
Cardiff is the Welsh capital and home of the Senedd, with a strong TV and media production sector, major insurance and financial employers such as Admiral, and a busy events calendar.
Match and concert days at the city-centre stadium cause sharp spikes in hospitality searches, and a bilingual audience means Welsh-language content can build extra trust with some customers.
Local knowledgeCardiff Castle sits right in the city centre, combining Roman walls, a Norman keep and lavish Victorian Gothic interiors designed by William Burges.
We work with businesses across Cardiff and the rest of South Wales, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
When insurance and financial services firms in Cardiff expand or add locations, a documented brand system keeps every branch, vehicle, sign and brochure looking like it belongs to the same business.
For public sector suppliers and contractors competing on quality rather than price in Cardiff, premium branding and packaging help customers see the difference before they ever experience your service.
For sports, events and hospitality businesses in Cardiff, a clear, professional identity builds trust before the first conversation, which matters most when customers are choosing between several similar options.
We help independent shops and cafés in Cardiff stand out on crowded streets and busy feeds with logos, signage and social templates that make them instantly recognizable.
When TV, film and creative production companies in Cardiff expand or add locations, a documented brand system keeps every branch, vehicle, sign and brochure looking like it belongs to the same business.
UK buyers tend to trust brands that feel understated and confident rather than loud, so we design with restraint and clarity. Before launch, we recommend checking the UKIPO register for conflicting trademarks, and we make sure your identity holds up everywhere from shopfronts and vans to Trustpilot and LinkedIn profiles.
Plug in your customers and average sale, then set a realistic price premium and repeat-business lift to see what a stronger brand could add each month. Figures are in pounds sterling.
A stronger brand tends to earn higher prices and more repeat and referral business. Set how much of each you think is realistic. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how branding agency runs for a Cardiff business from the first call.
We learn your story, customers, competitors and goals through a workshop and questionnaire, then agree on a clear creative brief.
We present distinct design directions with real-world mockups, so you can see how each one looks on signage, packaging and social.
Your chosen direction is refined through structured feedback rounds until the logo, colours and typography feel right for your business.
We deliver guidelines, templates and every file format, then help apply the new identity across your website, social profiles and print.
Cost depends on scope: a logo refresh is very different from a full identity system with strategy, guidelines, templates and packaging. Other factors include how many design concepts you want to explore, whether you need bilingual versions, how many print and digital assets we produce, and how quickly you need them. We scope a clear package before any work begins.
A logo and core identity typically take four to six weeks from discovery to final files, depending on how quickly feedback comes back. A full brand system with strategy, guidelines, templates and packaging can take longer. We agree on a timeline with clear milestones at the start, so you always know what is coming next and when.
Bring what you know about your customers, competitors and goals, plus any existing logo files, brand colours or materials, even if you plan to replace them. Examples of brands you admire, and some you dislike, help a lot. We also need one decision maker who can give clear, consolidated feedback, which keeps the project moving.
Yes. We work with Cardiff businesses in Central Square, the Victorian arcades, Pontcanna, Roath and Cardiff Bay, and across the rest of South Wales. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Cardiff makes no difference to the service you get.
Branding is harder to measure than ads, so we agree on signals up front: consistency across channels, customer and team feedback, inquiry quality, conversion rates on key pages, and how often people search for your name. We can run simple before-and-after comparisons on social engagement and website performance, with benchmarks set before launch so the comparison is fair.
No. Brand identity work is usually a one-off project, and ongoing design support is optional and flexible, month-to-month with no long lock-ins. You can keep us on for social graphics, campaigns and print as you grow, or take the guidelines and run with them yourself. Either way, you own the final files outright once the project is paid for.
We run branding agency for insurance and financial services firms, public sector suppliers and contractors, sports, events and hospitality businesses, independent shops and cafés and TV, film and creative production companies in Cardiff, among others. The plan always starts from how your customers search and buy, so a Cardiff clinic and a Cardiff retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.