Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Your Brighton and Hove brand deserves more than a pretty storefront and a boosted post. We run e-commerce marketing as one system: feed management, Shopping and catalogue ads, conversion fixes and post-purchase flows, plus marketplace channels where they matter in the UK. The goal is simple: more orders, healthier margins and customers from the Lanes to Hove who buy again without being chased.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Brighton and Hove store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Brighton and Hove is a creative seaside city with a thriving digital cluster nicknamed Silicon Beach, a huge day-trip and weekend market from London and a strongly independent, alternative retail scene.
Weekend and day-trip visitors from London search on the go for food, drink and things to do, while locals favour ethical, vegan-friendly and independent businesses with a distinct personality.
Local knowledgeThe Royal Pavilion, built as a seaside pleasure palace for the Prince Regent, later George IV, gives Brighton its unmistakable Indian-inspired domes and minarets.
We work with businesses across Brighton and Hove and the rest of East Sussex, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
For hotels and seaside hospitality businesses in Brighton and Hove that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help wellness, yoga and holistic therapy businesses in Brighton and Hove move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare vegan and independent restaurants in Brighton and Hove online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For vintage and independent boutiques with an online shop, we track which products bring Brighton and Hove customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For digital agencies and tech start-ups in Brighton and Hove that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Brighton and Hove business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
The first two to four weeks go into auditing, fixing tracking and cleaning your feed. Campaigns usually launch inside the first month, and the following weeks are spent testing and gathering data. Most stores have a clear read on what is working within the first few months, though seasonality, margins and competition all affect pace. We won't promise results we can't control.
We need admin or collaborator access to your Shopify or WooCommerce store, Google Merchant Centre, Google Ads, your Meta business account and analytics. We also need your margins, or at least your best and worst sellers, any upcoming launches or sales, and a point of contact who can approve creative and offers quickly. Product photos and brand assets help us move faster.
We track revenue, orders, average order value, return on ad spend, new versus returning customers and, where you share costs, contribution margin. Platform numbers are checked against your store's actual sales, because ad platforms tend to over-claim. You get a monthly report and dashboard access, with plain notes on what moved, why, and what we are changing next.
Yes. We work with Brighton and Hove businesses in the Lanes, Kemptown, Hove, the New England Quarter and the North Laine, and across the rest of East Sussex. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Brighton and Hove makes no difference to the service you get.
No. Our plans are month-to-month with no long lock-ins or minimum terms. We recommend giving it a few months to fix foundations and gather real data before judging results, but you stay because you see the value, not because a contract says so. You keep full ownership of your ad accounts, feed, store and data throughout.
Yes. E-commerce marketing is managed entirely online, so we work with Brighton and Hove brands through shared dashboards, video calls and a dedicated Slack or WhatsApp channel. We still study your local market, delivery zones and competitors around the Lanes, and we schedule calls in your time zone. Product shoots can be handled by you or by a local photographer we brief.
We run e-commerce marketing for hotels and seaside hospitality businesses, wellness, yoga and holistic therapy businesses, vegan and independent restaurants, vintage and independent boutiques and digital agencies and tech start-ups in Brighton and Hove, among others. The plan always starts from how your customers search and buy, so a Brighton and Hove clinic and a Brighton and Hove retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.