Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Running an online store in Glasgow means competing with established brands and every marketplace seller in the UK for the same click. We build Shopify and WooCommerce growth systems that connect clean product feeds, Shopping campaigns, catalogue ads and retention flows, so shoppers from the International Financial Services District to Finnieston find you, buy from you and come back.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Glasgow store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Glasgow is the largest city in Scotland and its commercial engine, combining financial services and Clyde shipbuilding with a thriving creative, retail and live music economy.
The Style Mile shopping district and a big student population mean heavy mobile search for retail, food and nightlife, while the financial district drives steady B2B demand for professional services.
Local knowledgeThe Duke of Wellington statue outside the Gallery of Modern Art has worn a traffic cone on its head almost continuously since the 1980s.
We work with businesses across Glasgow and the rest of Greater Glasgow, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
We help engineering and manufacturing companies in Glasgow move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare creative and digital agencies in Glasgow online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For bars, restaurants and live music venues with an online shop, we track which products bring Glasgow customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For independent retailers and boutiques in Glasgow that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help financial and business services firms in Glasgow move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Glasgow business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
Yes. E-commerce marketing is managed entirely online, so we work with Glasgow brands through shared dashboards, video calls and a dedicated Slack or WhatsApp channel. We still study your local market, delivery zones and competitors around the International Financial Services District, and we schedule calls in your time zone. Product shoots can be handled by you or by a local photographer we brief.
Often both. Performance Max reaches Shopping, Search, YouTube, Display, Gmail and Discover from one campaign, while standard Shopping gives tighter control over search terms and bids. We usually split products by margin and performance, run PMax for scale on proven items, and keep standard Shopping where you need visibility and control. The right mix depends on your feed quality, budget and conversion data.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
Yes. We work with Glasgow businesses in the International Financial Services District, Finnieston, the West End, Pacific Quay and the Merchant City, and across the rest of Greater Glasgow. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Glasgow makes no difference to the service you get.
The first two to four weeks go into auditing, fixing tracking and cleaning your feed. Campaigns usually launch inside the first month, and the following weeks are spent testing and gathering data. Most stores have a clear read on what is working within the first few months, though seasonality, margins and competition all affect pace. We won't promise results we can't control.
We need admin or collaborator access to your Shopify or WooCommerce store, Google Merchant Centre, Google Ads, your Meta business account and analytics. We also need your margins, or at least your best and worst sellers, any upcoming launches or sales, and a point of contact who can approve creative and offers quickly. Product photos and brand assets help us move faster.
We run e-commerce marketing for engineering and manufacturing companies, creative and digital agencies, bars, restaurants and live music venues, independent retailers and boutiques and financial and business services firms in Glasgow, among others. The plan always starts from how your customers search and buy, so a Glasgow clinic and a Glasgow retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.