Deliverability setup
We configure SPF, DKIM and DMARC, one-click unsubscribe and sender domains so mailbox providers like Gmail, Yahoo and Outlook trust your emails.
Built for more repeat sales
The best email in the world is useless if it lands in spam. Gmail, Yahoo and Outlook now expect proper SPF, DKIM and DMARC, easy unsubscribes and low complaint rates, so we fix the technical side for your Cardiff business first. Then we segment, write and test campaigns for businesses from independent shops and cafés to TV, film and creative production companies across the UK.
We fix deliverability, then build the automated flows and segmented campaigns that turn subscribers into repeat customers. Everything is measured in clicks, conversions and revenue per recipient, so you can see exactly what your list earns for your Cardiff business.
We configure SPF, DKIM and DMARC, one-click unsubscribe and sender domains so mailbox providers like Gmail, Yahoo and Outlook trust your emails.
We build welcome, abandoned cart, browse abandonment, post-purchase, review request and win-back flows that run automatically for every subscriber.
We segment by behaviour, value and engagement, and suppress inactive or invalid addresses so your sender reputation stays healthy.
We plan, write and design regular campaigns and newsletters around your calendar, offers and stories, tested on mobile and desktop before sending.
We set up or migrate Klaviyo, Mailchimp or HubSpot, connect your store or CRM, and carefully move lists, templates and flows across.
We design pop-ups, signup forms and lead magnets that grow your list with consenting subscribers, never purchased or scraped contacts.
Where your audience prefers it, we run opt-in WhatsApp Business broadcasts and automations that work alongside email, not against it.
We test subject lines, offers, send times and layouts, and report on clicks, conversions and revenue rather than inflated open rates.
Cardiff is the Welsh capital and home of the Senedd, with a strong TV and media production sector, major insurance and financial employers such as Admiral, and a busy events calendar.
Match and concert days at the city-centre stadium cause sharp spikes in hospitality searches, and a bilingual audience means Welsh-language content can build extra trust with some customers.
Local knowledgeCardiff Castle sits right in the city centre, combining Roman walls, a Norman keep and lavish Victorian Gothic interiors designed by William Burges.
We work with businesses across Cardiff and the rest of South Wales, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
Many independent shops and cafés in Cardiff collect emails and never use them, so we build simple welcome and nurture sequences that turn sign-ups into inquiries, bookings and repeat business.
For TV, film and creative production companies in Cardiff, we connect email to your booking system, CRM or store, so every message reflects what the customer did last, not a generic blast.
Automated reminders, follow-ups and review requests help insurance and financial services firms in Cardiff keep customers coming back without anyone on the team writing emails by hand.
We help public sector suppliers and contractors in Cardiff turn one-time customers into regulars with segmented newsletters, seasonal offers and timely nudges based on what each person actually bought.
Many sports, events and hospitality businesses in Cardiff collect emails and never use them, so we build simple welcome and nurture sequences that turn sign-ups into inquiries, bookings and repeat business.
UK email marketing falls under UK GDPR and PECR. Emailing individuals, including sole traders, generally needs consent or a soft opt-in for existing customers, while B2B email to corporate addresses has more room but still needs a clear opt-out and a lawful basis. We build signup forms, consent records and preference centres designed to keep your list compliant.
Enter your list size, sending rhythm, open and click rates and average order value to estimate what well-built campaigns could add each month. Figures are in pounds sterling.
Click rate is clicks divided by emails delivered. Automated flows usually earn more per send than campaigns. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how email marketing services runs for a Cardiff business from the first call.
We review your platform, list health, flows and DNS records, then fix authentication and deliverability issues before sending more email.
We launch the automations that matter most first, usually welcome, abandoned cart and post-purchase, so your list starts earning in the background.
We agree a monthly calendar of segmented campaigns and newsletters with you, written in your voice and tied to real offers or news.
We A/B test, review results every month, and refine segments, timing and content based on what drives clicks and sales.
Apple Mail Privacy Protection and similar features inflate open rates, so we treat opens as a rough signal only. We focus on clicks, conversions, revenue or leads per email, list growth, unsubscribe and spam complaint rates, and inbox placement. Each month you get a report showing what each flow and campaign earned and what we are testing next.
No. Plans are month-to-month with no long lock-ins or hidden minimums. Automations keep running in your account even if you leave, because everything we build lives in your platform and belongs to you. We do suggest giving campaigns a few months, since segmentation and testing get sharper with more data.
Yes. Email is managed entirely online, through your platform, shared calendars and regular video calls. We schedule sends for your local time zone, reference what matters to customers around Roath and Cardiff Bay, and plan around local holidays and events. You approve every campaign before it goes out, so nothing is sent without your sign-off.
Yes. We work with Cardiff businesses in Roath, Cardiff Bay, Central Square, the Victorian arcades and Pontcanna, and across the rest of South Wales. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Cardiff makes no difference to the service you get.
They are DNS records that prove your emails are authorized by your domain. SPF lists approved sending servers, DKIM adds a cryptographic signature, and DMARC tells inboxes what to do when checks fail. Gmail and Yahoo require them for bulk senders, along with one-click unsubscribe and low complaint rates, and Outlook now enforces similar rules. We set them up and monitor DMARC reports.
Cost depends on your list size and platform, how many automated flows we build, how many campaigns we send each month, and whether design, copywriting, SMS or WhatsApp are included. Fixing deliverability or migrating platforms adds setup work at the start. Platform subscriptions such as Klaviyo or Mailchimp are billed to you directly, separate from our fee.
We run email marketing services for independent shops and cafés, TV, film and creative production companies, insurance and financial services firms, public sector suppliers and contractors and sports, events and hospitality businesses in Cardiff, among others. The plan always starts from how your customers search and buy, so a Cardiff clinic and a Cardiff retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.