Conversion tracking setup
We set up Google Ads conversions, enhanced conversions and call tracking so every call, form and sale is counted accurately.
Built for more calls
Search, Performance Max, Shopping and YouTube all have a place, but only when they're set up to chase profit rather than clicks. We manage Google Ads for Coventry businesses that want a clear line between spend and revenue, with conversion tracking that counts real calls, forms and sales. Whether you sell across the UK or only serve Kenilworth, the account is built around your margins.
We manage every campaign as if the budget were our own. That means tracking real conversions, bidding on the searches that make money in Coventry, cutting waste every week and testing ads and landing pages to keep pushing your cost per customer down.
We set up Google Ads conversions, enhanced conversions and call tracking so every call, form and sale is counted accurately.
We structure Search campaigns around tightly themed keyword groups, with ads and assets written for each type of buyer intent.
We feed Performance Max strong creative, audience signals and clean conversion data, then use exclusions and reporting to keep it honest.
We optimise product feed titles, images and attributes in Google Merchant Centre so your Shopping ads match what buyers search.
We run video and Demand Gen campaigns to reach and retarget the right audiences when search alone isn't enough.
We review search terms every week and block irrelevant queries before they drain budget on clicks that will never convert.
We recommend and test landing page changes, from headlines to forms, because better pages lower the cost of every lead.
We choose Smart Bidding strategies and targets based on your margins, then move budget toward the campaigns bringing real revenue.
Coventry is the historic heart of the British car industry, now a centre for electric vehicle and battery research, with Jaguar Land Rover’s headquarters at Whitley and two busy universities.
A large, international student population drives mobile search for food, housing and leisure, while engineering and automotive supply-chain firms create strong B2B demand for specialist services.
Local knowledgeCoventry Cathedral’s bombed-out medieval ruins stand beside Basil Spence’s modern cathedral, consecrated in 1962 as a symbol of peace and reconciliation.
We work with businesses across Coventry and the rest of West Midlands, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
Google Ads lets logistics and distribution companies in Coventry appear above the organic results the moment someone searches with buying intent, and Search ads only charge when they click.
For student lettings and accommodation providers in Coventry, we build campaigns around high-intent searches and call-focused ads, so budget goes to people ready to book rather than casual browsers.
We help independent food and drink businesses in Coventry cut wasted spend with tight location targeting, ad scheduling and negative keywords tuned to how your customers actually search.
With accurate conversion tracking in place, automotive and electric vehicle engineering firms in Coventry can finally see which keywords and campaigns bring paying customers and invest with confidence.
Google Ads lets advanced manufacturing suppliers in Coventry appear above the organic results the moment someone searches with buying intent, and Search ads only charge when they click.
Google is the dominant search engine in the UK, which makes Google Ads the fastest way to reach active buyers. We set up Consent Mode v2 with a compliant cookie banner so tracking respects UK GDPR and PECR. We also connect review platforms like Trustpilot where eligible, so seller ratings can appear on your ads.
Plug in your ad budget and a few key numbers to estimate the leads, cost per lead and revenue a well-managed Google Ads account could deliver. Figures are in pounds sterling.
The first months include testing and optimisation, so results ramp up before they settle. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how Google Ads management runs for a Coventry business from the first call.
We review your existing account, tracking and search terms to find wasted spend and missed opportunities straight away.
We fix conversion tracking first, then restructure or build campaigns, ads, assets and audiences around your goals.
We go live, then review search terms, bids, budgets and ad performance weekly so problems never run for long.
Monthly reports show spend, leads, cost per lead and revenue, and we scale budget only where returns justify it.
Admin access to your Google Ads account, or permission to create one in your name, plus access to Google Analytics and your website for tracking. We also need your target areas, key services, average sale values and how you handle leads. If calls matter, tell us your opening hours so ads run when someone can answer.
Every month you get a clear report showing spend, clicks, conversions, cost per lead and, where tracked, revenue and return on ad spend. We highlight which campaigns and keywords bring real customers and what we changed. You keep full access to the ad account, so nothing is hidden, and we flag anything unusual, like a sudden cost spike, straight away.
No long lock-ins. Our Google Ads plans are month-to-month, so you can pause or stop when you need to. The account and its data stay in your name, which means you keep every campaign, keyword list and conversion history if you ever move on. We'd rather earn your budget each month than hold onto it with a contract.
Yes. We work with Coventry businesses in Earlsdon, Ansty Park, Kenilworth, Friargate and FarGo Village, and across the rest of West Midlands. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Coventry makes no difference to the service you get.
Yes. Google Ads is managed entirely online, and we run campaigns for businesses across the UK this way. We target your exact service areas, including places like Earlsdon and Ansty Park, check local competitors and adjust for how people in Coventry actually search. Regular calls and shared reports keep you in the loop without needing to meet in person.
Often both. Search gives you precise control over keywords and ad copy, which suits most lead generation businesses. Performance Max reaches buyers across Search, YouTube, Display, Gmail, Maps and Discover from one campaign, and can work well for ecommerce with a strong product feed. We test it carefully, with clean conversion data and brand exclusions, so it doesn't just take credit for sales you'd have won anyway.
We run Google Ads management for logistics and distribution companies, student lettings and accommodation providers, independent food and drink businesses, automotive and electric vehicle engineering firms and advanced manufacturing suppliers in Coventry, among others. The plan always starts from how your customers search and buy, so a Coventry clinic and a Coventry retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.