Content strategy and calendar
We plan content pillars, campaigns and a monthly calendar, so every post supports a goal instead of just filling a gap.
Built for real engagement
You don't need to be on every platform, just the right ones, done properly. We work out where your customers in Cambridge actually spend their time, from Instagram and TikTok to Facebook and LinkedIn, then create content that feels native to each feed. For cafés, restaurants and tourist services and biotech and life sciences companies alike, that beats posting the same graphic everywhere and hoping.
We build a content plan around your goals, your audience and the platforms they actually use. Then we create, publish and manage everything, engaging with your Cambridge community consistently and reporting on what drives enquiries, not just likes.
We plan content pillars, campaigns and a monthly calendar, so every post supports a goal instead of just filling a gap.
We script and edit Reels, TikToks and Shorts with strong hooks, on-screen captions and trends used only where they fit your brand.
We design on-brand posts, carousels and stories that explain, persuade and look consistent across every platform you use.
We write captions, hooks and calls to action in your brand voice, with hashtags and keywords that help posts get discovered.
We reply to comments and messages, flag sales enquiries to your team and handle negative feedback calmly and quickly.
We set up and manage Instagram, Facebook, TikTok, LinkedIn and other profiles, including bios, highlights, links and publishing schedules.
We find relevant local creators, manage briefs and approvals, and make sure every paid partnership is clearly disclosed.
We report reach, engagement, follower growth, profile actions, website clicks and enquiries, with clear notes on what to change next.
Cambridge is the centre of the Silicon Fen tech cluster, where a world-class university feeds a dense network of biotech, AI and deep-tech companies alongside heavy tourist and student footfall.
The audience is unusually international and highly educated, so B2B buyers research deeply before enquiring, while tourists and students add strong seasonal and term-time swings for local services.
Local knowledgeFrancis Crick famously announced that he and James Watson had found the structure of DNA at The Eagle pub on Bene’t Street in 1953.
We work with businesses across Cambridge and the rest of Cambridgeshire, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
For cafés, restaurants and tourist services in Cambridge, we turn everyday work into short videos, behind-the-scenes stories and useful tips that build trust long before the first enquiry.
We help biotech and life sciences companies in Cambridge choose the right platforms and posting rhythm, so time and budget go where your customers actually pay attention.
Active community management gives software, AI and deep-tech start-ups in Cambridge a responsive, human presence online, turning comments and messages into conversations that lead to sales.
Consistent, well-made social content helps research consultancies and university spin-outs in Cambridge stay front of mind, so when people are ready to buy, your name comes up first.
For language schools and tutoring businesses in Cambridge, we turn everyday work into short videos, behind-the-scenes stories and useful tips that build trust long before the first enquiry.
UK audiences tend to be skeptical of hard selling, so we lean on useful, honest and often humorous content that earns attention. Influencer posts must be clearly labeled as ads under ASA and CMA guidance, and we make sure they are. For B2B brands, LinkedIn is usually where the real conversations and leads happen.
Enter your reach per post, posting rhythm, engagement and enquiry rates to estimate how many leads and sales a consistent social presence could bring you. Figures are in pounds sterling.
Organic reach depends on consistency and creative quality. Assumes the posting schedule you set is kept every week. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how social media marketing runs for a Cambridge business from the first call.
We review your current profiles, competitors and audience to understand what's working, what's missing and where to focus.
We build your content strategy and calendar, then produce the first month of posts and videos for your approval.
We publish on schedule, manage comments and messages, and keep your channels active and responsive every single week.
Monthly reports show what resonated and what drove enquiries, and we adjust formats, topics and timing based on the data.
Yes. We plan and edit everything remotely and work with businesses across the UK this way. For authentic footage, we send detailed shot lists and direct short phone shoots over video call, which often feels more natural than a formal production. We also research Cambridge trends, local events and areas like Granta Park so your content feels genuinely local.
Not exactly. You can repurpose core ideas, but each platform rewards different formats, lengths and tones. TikTok needs a fast hook and a native feel, LinkedIn favors insight and text-led posts, and Instagram suits polished Reels and carousels. We adapt each piece to its platform, export clean files without other apps' watermarks and schedule posts for when your audience is most active.
It depends on how many platforms you want managed, how often you post, how much video you need and whether community management and creator work are included. A brand posting a few times a week on one platform needs far less than one publishing daily video across four. We scope plans around your goals, so you pay for output that matters.
Yes. We work with Cambridge businesses in Granta Park, Cambridge Science Park, the Cambridge Biomedical Campus, the CB1 district by the station and Mill Road, and across the rest of Cambridgeshire. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Cambridge makes no difference to the service you get.
Consistency comes first, and audiences need time to notice it. Early signs, like better engagement and more profile visits, often show within the first couple of months, while real growth in enquiries and brand recognition usually builds over three to six months. Organic social is a long game, which is why we often pair it with paid ads when faster results are needed.
Very little once we're set up. We need an onboarding call, access to your accounts, your brand assets and regular input on offers, news and events. Each month you approve the content calendar, and if we need fresh footage, we send a simple shot list you can film on your phone. Everything else is on us.
We run social media marketing for cafés, restaurants and tourist services, biotech and life sciences companies, software, AI and deep-tech start-ups, research consultancies and university spin-outs and language schools and tutoring businesses in Cambridge, among others. The plan always starts from how your customers search and buy, so a Cambridge clinic and a Cambridge retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.