Content strategy and calendar
We plan content pillars, campaigns and a monthly calendar, so every post supports a goal instead of just filling a gap.
Built for real engagement
You don't need to be on every platform, just the right ones, done properly. We work out where your customers in Portsmouth actually spend their time, from Instagram and TikTok to Facebook and LinkedIn, then create content that feels native to each feed. For independent Southsea retailers and defence and naval engineering firms alike, that beats posting the same graphic everywhere and hoping.
We build a content plan around your goals, your audience and the platforms they actually use. Then we create, publish and manage everything, engaging with your Portsmouth community consistently and reporting on what drives enquiries, not just likes.
We plan content pillars, campaigns and a monthly calendar, so every post supports a goal instead of just filling a gap.
We script and edit Reels, TikToks and Shorts with strong hooks, on-screen captions and trends used only where they fit your brand.
We design on-brand posts, carousels and stories that explain, persuade and look consistent across every platform you use.
We write captions, hooks and calls to action in your brand voice, with hashtags and keywords that help posts get discovered.
We reply to comments and messages, flag sales enquiries to your team and handle negative feedback calmly and quickly.
We set up and manage Instagram, Facebook, TikTok, LinkedIn and other profiles, including bios, highlights, links and publishing schedules.
We find relevant local creators, manage briefs and approvals, and make sure every paid partnership is clearly disclosed.
We report reach, engagement, follower growth, profile actions, website clicks and enquiries, with clear notes on what to change next.
Portsmouth is the home of the Royal Navy, where naval defence, marine engineering and a busy cross-Channel ferry port combine with heritage tourism and a lively Southsea seafront.
Ferry passengers heading to France, Spain and the Isle of Wight, plus a big student population, add mobile and visitor searches, while defence suppliers create specialist B2B demand.
Local knowledgePortsmouth is the UK’s only island city, sitting almost entirely on Portsea Island, and its Historic Dockyard is home to HMS Victory.
We work with businesses across Portsmouth and the rest of Hampshire, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
We help independent Southsea retailers in Portsmouth choose the right platforms and posting rhythm, so time and budget go where your customers actually pay attention.
Active community management gives defence and naval engineering firms in Portsmouth a responsive, human presence online, turning comments and messages into conversations that lead to sales.
Consistent, well-made social content helps ferry, port and marine businesses in Portsmouth stay front of mind, so when people are ready to buy, your name comes up first.
For heritage and visitor attractions in Portsmouth, we turn everyday work into short videos, behind-the-scenes stories and useful tips that build trust long before the first enquiry.
We help seafront bars, cafés and restaurants in Portsmouth choose the right platforms and posting rhythm, so time and budget go where your customers actually pay attention.
UK audiences tend to be skeptical of hard selling, so we lean on useful, honest and often humorous content that earns attention. Influencer posts must be clearly labeled as ads under ASA and CMA guidance, and we make sure they are. For B2B brands, LinkedIn is usually where the real conversations and leads happen.
Enter your reach per post, posting rhythm, engagement and enquiry rates to estimate how many leads and sales a consistent social presence could bring you. Figures are in pounds sterling.
Organic reach depends on consistency and creative quality. Assumes the posting schedule you set is kept every week. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how social media marketing runs for a Portsmouth business from the first call.
We review your current profiles, competitors and audience to understand what's working, what's missing and where to focus.
We build your content strategy and calendar, then produce the first month of posts and videos for your approval.
We publish on schedule, manage comments and messages, and keep your channels active and responsive every single week.
Monthly reports show what resonated and what drove enquiries, and we adjust formats, topics and timing based on the data.
Consistency comes first, and audiences need time to notice it. Early signs, like better engagement and more profile visits, often show within the first couple of months, while real growth in enquiries and brand recognition usually builds over three to six months. Organic social is a long game, which is why we often pair it with paid ads when faster results are needed.
Very little once we're set up. We need an onboarding call, access to your accounts, your brand assets and regular input on offers, news and events. Each month you approve the content calendar, and if we need fresh footage, we send a simple shot list you can film on your phone. Everything else is on us.
We track reach, engagement rate, follower growth, video views, profile actions, website clicks and, most importantly, the enquiries and sales that come from social. Where possible we use tracked links and simple attribution, so social is judged on business impact, not just likes. Monthly reports explain what performed, why it worked and what we're changing next.
Yes. We work with Portsmouth businesses in Lakeside North Harbour, Gunwharf Quays, Old Portsmouth, Southsea and Port Solent, and across the rest of Hampshire. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Portsmouth makes no difference to the service you get.
No. Our social media plans are month-to-month or flexible, with no long lock-ins. Social works best with consistency, so we encourage giving it a few months, but you're never trapped. Your accounts always stay in your name, and the content we create for you is yours to keep and reuse however you like.
Yes. We plan and edit everything remotely and work with businesses across the UK this way. For authentic footage, we send detailed shot lists and direct short phone shoots over video call, which often feels more natural than a formal production. We also research Portsmouth trends, local events and areas like Lakeside North Harbour so your content feels genuinely local.
We run social media marketing for independent Southsea retailers, defence and naval engineering firms, ferry, port and marine businesses, heritage and visitor attractions and seafront bars, cafés and restaurants in Portsmouth, among others. The plan always starts from how your customers search and buy, so a Portsmouth clinic and a Portsmouth retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.