Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Running an online store in Birmingham means competing with established brands and every marketplace seller in the UK for the same click. We build Shopify and WooCommerce growth systems that connect clean product feeds, Shopping campaigns, catalogue ads and retention flows, so shoppers from the Colmore Business District to Brindleyplace find you, buy from you and come back.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Birmingham store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Birmingham is the heart of the Midlands economy, combining a major professional-services and financial district with deep manufacturing roots and a young, highly diverse population.
Buyers here are price-conscious and comparison-driven, and the wider West Midlands conurbation means many customers search by suburb or neighbouring town rather than for Birmingham itself.
Local knowledgeBirmingham famously has more miles of canal than Venice, a legacy of its industrial heyday as the workshop of the world.
We work with businesses across Birmingham and the rest of West Midlands, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
For law, accountancy and financial services firms with an online shop, we track which products bring Birmingham customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For jewellers and independent retailers in Birmingham that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help curry houses, restaurants and food businesses in Birmingham move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare property and construction companies in Birmingham online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For manufacturing and engineering firms with an online shop, we track which products bring Birmingham customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Birmingham business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
We track revenue, orders, average order value, return on ad spend, new versus returning customers and, where you share costs, contribution margin. Platform numbers are checked against your store's actual sales, because ad platforms tend to over-claim. You get a monthly report and dashboard access, with plain notes on what moved, why, and what we are changing next.
No. Our plans are month-to-month with no long lock-ins or minimum terms. We recommend giving it a few months to fix foundations and gather real data before judging results, but you stay because you see the value, not because a contract says so. You keep full ownership of your ad accounts, feed, store and data throughout.
Yes. E-commerce marketing is managed entirely online, so we work with Birmingham brands through shared dashboards, video calls and a dedicated Slack or WhatsApp channel. We still study your local market, delivery zones and competitors around the Colmore Business District, and we schedule calls in your time zone. Product shoots can be handled by you or by a local photographer we brief.
Yes. We work with Birmingham businesses in the Colmore Business District, Brindleyplace, Digbeth, Solihull and the Jewellery Quarter, and across the rest of West Midlands. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Birmingham makes no difference to the service you get.
Often both. Performance Max reaches Shopping, Search, YouTube, Display, Gmail and Discover from one campaign, while standard Shopping gives tighter control over search terms and bids. We usually split products by margin and performance, run PMax for scale on proven items, and keep standard Shopping where you need visibility and control. The right mix depends on your feed quality, budget and conversion data.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
We run e-commerce marketing for law, accountancy and financial services firms, jewellers and independent retailers, curry houses, restaurants and food businesses, property and construction companies and manufacturing and engineering firms in Birmingham, among others. The plan always starts from how your customers search and buy, so a Birmingham clinic and a Birmingham retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.