Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Running an online store in London means competing with established brands and every marketplace seller in the UK for the same click. We build Shopify and WooCommerce growth systems that connect clean product feeds, Shopping campaigns, catalogue ads and retention flows, so shoppers from Canary Wharf to Shoreditch find you, buy from you and come back.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your London store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
London is the UK’s capital and largest economy, a global centre for finance, law, tech and the creative industries where almost every sector competes hard for attention online.
Searches are hyper-local, with Londoners typically looking for services by borough, postcode or nearest Tube station, so local SEO and tightly geo-targeted ads matter more than citywide campaigns.
Local knowledgeThe Square Mile, the historic City of London, has its own Lord Mayor and its own police force, separate from the rest of the capital.
We work with businesses across London and the rest of Greater London, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
For law and professional services firms with an online shop, we track which products bring London customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For tech and SaaS start-ups in London that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help restaurants, cafés and hospitality venues in London move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare beauty, wellness and fitness studios in London online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For financial services and fintech firms with an online shop, we track which products bring London customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a London business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
The first two to four weeks go into auditing, fixing tracking and cleaning your feed. Campaigns usually launch inside the first month, and the following weeks are spent testing and gathering data. Most stores have a clear read on what is working within the first few months, though seasonality, margins and competition all affect pace. We won't promise results we can't control.
We need admin or collaborator access to your Shopify or WooCommerce store, Google Merchant Centre, Google Ads, your Meta business account and analytics. We also need your margins, or at least your best and worst sellers, any upcoming launches or sales, and a point of contact who can approve creative and offers quickly. Product photos and brand assets help us move faster.
Yes. We work with London businesses in Canary Wharf, Shoreditch, King’s Cross, Soho and the City of London, and across the rest of Greater London. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in London makes no difference to the service you get.
We track revenue, orders, average order value, return on ad spend, new versus returning customers and, where you share costs, contribution margin. Platform numbers are checked against your store's actual sales, because ad platforms tend to over-claim. You get a monthly report and dashboard access, with plain notes on what moved, why, and what we are changing next.
No. Our plans are month-to-month with no long lock-ins or minimum terms. We recommend giving it a few months to fix foundations and gather real data before judging results, but you stay because you see the value, not because a contract says so. You keep full ownership of your ad accounts, feed, store and data throughout.
We run e-commerce marketing for law and professional services firms, tech and SaaS start-ups, restaurants, cafés and hospitality venues, beauty, wellness and fitness studios and financial services and fintech firms in London, among others. The plan always starts from how your customers search and buy, so a London clinic and a London retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.