Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Most online stores in Cambridge don't have a traffic problem. They have a conversion and margin problem hiding behind it. We fix the full chain, from product pages and checkout speed to Performance Max, Meta Advantage+ and email retention, so every order placed from the Cambridge Biomedical Campus, the CB1 district by the station or anywhere in the UK is worth more to you.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Cambridge store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Cambridge is the centre of the Silicon Fen tech cluster, where a world-class university feeds a dense network of biotech, AI and deep-tech companies alongside heavy tourist and student footfall.
The audience is unusually international and highly educated, so B2B buyers research deeply before enquiring, while tourists and students add strong seasonal and term-time swings for local services.
Local knowledgeFrancis Crick famously announced that he and James Watson had found the structure of DNA at The Eagle pub on Bene’t Street in 1953.
We work with businesses across Cambridge and the rest of Cambridgeshire, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
We help software, AI and deep-tech start-ups in Cambridge move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare research consultancies and university spin-outs in Cambridge online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For language schools and tutoring businesses with an online shop, we track which products bring Cambridge customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For cafés, restaurants and tourist services in Cambridge that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help biotech and life sciences companies in Cambridge move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Cambridge business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
The first two to four weeks go into auditing, fixing tracking and cleaning your feed. Campaigns usually launch inside the first month, and the following weeks are spent testing and gathering data. Most stores have a clear read on what is working within the first few months, though seasonality, margins and competition all affect pace. We won't promise results we can't control.
We need admin or collaborator access to your Shopify or WooCommerce store, Google Merchant Centre, Google Ads, your Meta business account and analytics. We also need your margins, or at least your best and worst sellers, any upcoming launches or sales, and a point of contact who can approve creative and offers quickly. Product photos and brand assets help us move faster.
Yes. We work with Cambridge businesses in the Cambridge Biomedical Campus, the CB1 district by the station, Mill Road, Granta Park and Cambridge Science Park, and across the rest of Cambridgeshire. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Cambridge makes no difference to the service you get.
We track revenue, orders, average order value, return on ad spend, new versus returning customers and, where you share costs, contribution margin. Platform numbers are checked against your store's actual sales, because ad platforms tend to over-claim. You get a monthly report and dashboard access, with plain notes on what moved, why, and what we are changing next.
No. Our plans are month-to-month with no long lock-ins or minimum terms. We recommend giving it a few months to fix foundations and gather real data before judging results, but you stay because you see the value, not because a contract says so. You keep full ownership of your ad accounts, feed, store and data throughout.
We run e-commerce marketing for software, AI and deep-tech start-ups, research consultancies and university spin-outs, language schools and tutoring businesses, cafés, restaurants and tourist services and biotech and life sciences companies in Cambridge, among others. The plan always starts from how your customers search and buy, so a Cambridge clinic and a Cambridge retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.