Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Running an online store in Leicester means competing with established brands and every marketplace seller in the UK for the same click. We build Shopify and WooCommerce growth systems that connect clean product feeds, Shopping campaigns, catalogue ads and retention flows, so shoppers from the Golden Mile on Belgrave Road to Highcross find you, buy from you and come back.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Leicester store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Leicester is one of Britain’s most diverse cities, combining manufacturing, food production and Midlands logistics with a thriving South Asian retail scene along Belgrave Road’s Golden Mile.
Huge Diwali and wedding-season demand creates sharp seasonal peaks for food, fashion, jewellery and events businesses, and many local customers search and respond to ads in more than one language.
Local knowledgeThe remains of King Richard III were discovered beneath a council car park in 2012 and reburied in Leicester Cathedral in 2015.
We work with businesses across Leicester and the rest of Leicestershire, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
We help food and drink producers in Leicester move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare logistics and distribution firms in Leicester online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For jewellers and South Asian wedding businesses with an online shop, we track which products bring Leicester customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For restaurants and sweet centres in Leicester that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help textile and fashion manufacturers in Leicester move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Leicester business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
We track revenue, orders, average order value, return on ad spend, new versus returning customers and, where you share costs, contribution margin. Platform numbers are checked against your store's actual sales, because ad platforms tend to over-claim. You get a monthly report and dashboard access, with plain notes on what moved, why, and what we are changing next.
No. Our plans are month-to-month with no long lock-ins or minimum terms. We recommend giving it a few months to fix foundations and gather real data before judging results, but you stay because you see the value, not because a contract says so. You keep full ownership of your ad accounts, feed, store and data throughout.
Yes. E-commerce marketing is managed entirely online, so we work with Leicester brands through shared dashboards, video calls and a dedicated Slack or WhatsApp channel. We still study your local market, delivery zones and competitors around the Golden Mile on Belgrave Road, and we schedule calls in your time zone. Product shoots can be handled by you or by a local photographer we brief.
Yes. We work with Leicester businesses in the Golden Mile on Belgrave Road, Highcross, Fosse Park, Oadby and the Cultural Quarter, and across the rest of Leicestershire. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Leicester makes no difference to the service you get.
Often both. Performance Max reaches Shopping, Search, YouTube, Display, Gmail and Discover from one campaign, while standard Shopping gives tighter control over search terms and bids. We usually split products by margin and performance, run PMax for scale on proven items, and keep standard Shopping where you need visibility and control. The right mix depends on your feed quality, budget and conversion data.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
We run e-commerce marketing for food and drink producers, logistics and distribution firms, jewellers and South Asian wedding businesses, restaurants and sweet centres and textile and fashion manufacturers in Leicester, among others. The plan always starts from how your customers search and buy, so a Leicester clinic and a Leicester retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.