Product feed optimisation
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
Built for more orders
Your Coventry brand deserves more than a pretty storefront and a boosted post. We run e-commerce marketing as one system: feed management, Shopping and catalogue ads, conversion fixes and post-purchase flows, plus marketplace channels where they matter in the UK. The goal is simple: more orders, healthier margins and customers from FarGo Village to Ansty Park who buy again without being chased.
We treat your store as one connected machine: feed, ads, site, checkout and retention. Every change is judged by what it does to orders, average order value and margin for your Coventry store, not by clicks or impressions.
We clean titles, attributes, GTINs and images in Google Merchant Centre so your products qualify for more Shopping placements and match real searches.
We structure campaigns by margin and product group, feed them first-party audiences, and steer budget toward the items that actually make you money.
We run catalogue and Advantage+ campaigns that retarget viewers with the exact products they browsed and introduce best sellers to new, similar buyers.
We audit product pages, speed, trust signals and checkout steps, then test changes that remove friction between add to cart and purchase.
We build welcome, abandoned cart, browse abandonment, post-purchase and win-back flows in Klaviyo or your current platform, so every customer gets a reason to return.
Where it fits, we list and advertise on Amazon, Noon or Daraz alongside your store, keeping pricing, stock and branding consistent.
We set up GA4, Google enhanced conversions and the Meta Conversions API so each ad platform receives accurate purchase data to optimise against.
You get a clear monthly report on revenue, ROAS, new versus returning customers and contribution margin, with plain notes on what we change next.
Coventry is the historic heart of the British car industry, now a centre for electric vehicle and battery research, with Jaguar Land Rover’s headquarters at Whitley and two busy universities.
A large, international student population drives mobile search for food, housing and leisure, while engineering and automotive supply-chain firms create strong B2B demand for specialist services.
Local knowledgeCoventry Cathedral’s bombed-out medieval ruins stand beside Basil Spence’s modern cathedral, consecrated in 1962 as a symbol of peace and reconciliation.
We work with businesses across Coventry and the rest of West Midlands, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
We help advanced manufacturing suppliers in Coventry move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
When customers compare logistics and distribution companies in Coventry online, they judge photos, reviews and how easy it is to pay, so we sharpen all three before pushing more paid traffic.
For student lettings and accommodation providers with an online shop, we track which products bring Coventry customers back and build retention flows and offers around them, so growth comes from loyalty, not just ad spend.
For independent food and drink businesses in Coventry that sell products, packages or gift cards online, we set up the feed, ads and store fixes that turn local reputation into steady online orders.
We help automotive and electric vehicle engineering firms in Coventry move beyond walk-in and word-of-mouth sales with catalogue ads, Shopping campaigns and email flows that keep customers ordering between visits.
UK shoppers expect fast delivery, easy returns and social proof, so we put Trustpilot or Google reviews, delivery promises and buy-now-pay-later options like Klarna or Clearpay where buyers can see them. Campaigns are planned around Black Friday, Christmas and Boxing Day, with Google Shopping and Amazon.co.uk often sitting side by side in the plan.
Plug in your monthly traffic, conversion rate and average order value to see how small gains in each one add up to more revenue. Figures are in pounds sterling.
Gross profit uses your margin before ad spend. MER is total revenue divided by total ad spend. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how e-commerce marketing runs for a Coventry business from the first call.
We review your feed, ad accounts, tracking, site speed and checkout to find where orders and margin are leaking today.
Tracking, feed errors and conversion blockers get fixed first, because scaling ads on a leaky store only scales the losses.
We launch structured Shopping, catalogue and retention campaigns, then test creative, offers and landing pages against clear profit targets.
Budget moves toward the products, audiences and channels that hit your targets, and we report every month on what changed and why.
Yes. E-commerce marketing is managed entirely online, so we work with Coventry brands through shared dashboards, video calls and a dedicated Slack or WhatsApp channel. We still study your local market, delivery zones and competitors around FarGo Village, and we schedule calls in your time zone. Product shoots can be handled by you or by a local photographer we brief.
Often both. Performance Max reaches Shopping, Search, YouTube, Display, Gmail and Discover from one campaign, while standard Shopping gives tighter control over search terms and bids. We usually split products by margin and performance, run PMax for scale on proven items, and keep standard Shopping where you need visibility and control. The right mix depends on your feed quality, budget and conversion data.
Cost depends on how many products and channels we manage, whether we run marketplaces as well as your own store, how much creative you need each month, and how much CRO and email work is involved. Ad spend is paid directly to Google, Meta or the marketplace and is separate from our fee. We quote after reviewing your store and accounts, so you only pay for what you need.
Yes. We work with Coventry businesses in FarGo Village, Earlsdon, Ansty Park, Kenilworth and Friargate, and across the rest of West Midlands. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Coventry makes no difference to the service you get.
The first two to four weeks go into auditing, fixing tracking and cleaning your feed. Campaigns usually launch inside the first month, and the following weeks are spent testing and gathering data. Most stores have a clear read on what is working within the first few months, though seasonality, margins and competition all affect pace. We won't promise results we can't control.
We need admin or collaborator access to your Shopify or WooCommerce store, Google Merchant Centre, Google Ads, your Meta business account and analytics. We also need your margins, or at least your best and worst sellers, any upcoming launches or sales, and a point of contact who can approve creative and offers quickly. Product photos and brand assets help us move faster.
We run e-commerce marketing for advanced manufacturing suppliers, logistics and distribution companies, student lettings and accommodation providers, independent food and drink businesses and automotive and electric vehicle engineering firms in Coventry, among others. The plan always starts from how your customers search and buy, so a Coventry clinic and a Coventry retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.