Conversion tracking setup
We set up Google Ads conversions, enhanced conversions and call tracking so every call, form and sale is counted accurately.
Built for more calls
Every click in Aberdeen costs money, so every click should come from someone who might actually buy. We target the right areas, from Dyce to Westhill, the right times of day and the right search terms, then layer in negative keywords to filter out bargain hunters, job seekers and tire-kickers.
We manage every campaign as if the budget were our own. That means tracking real conversions, bidding on the searches that make money in Aberdeen, cutting waste every week and testing ads and landing pages to keep pushing your cost per customer down.
We set up Google Ads conversions, enhanced conversions and call tracking so every call, form and sale is counted accurately.
We structure Search campaigns around tightly themed keyword groups, with ads and assets written for each type of buyer intent.
We feed Performance Max strong creative, audience signals and clean conversion data, then use exclusions and reporting to keep it honest.
We optimise product feed titles, images and attributes in Google Merchant Centre so your Shopping ads match what buyers search.
We run video and Demand Gen campaigns to reach and retarget the right audiences when search alone isn't enough.
We review search terms every week and block irrelevant queries before they drain budget on clicks that will never convert.
We recommend and test landing page changes, from headlines to forms, because better pages lower the cost of every lead.
We choose Smart Bidding strategies and targets based on your margins, then move budget toward the campaigns bringing real revenue.
Aberdeen is known as Europe’s energy capital, built on North Sea oil and gas and now pivoting towards offshore wind and hydrogen, with a business market led by engineering and offshore supply-chain firms.
Demand moves with the energy cycle, so B2B buyers in oil, gas and renewables search carefully for specialist suppliers, while busy offshore workers value convenient online booking for local services.
Local knowledgeAberdeen is nicknamed the Granite City because so many of its buildings, including Marischal College, are built from locally quarried grey granite.
We work with businesses across Aberdeen and the rest of North East Scotland, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
Google Ads lets recruitment and training providers in Aberdeen appear above the organic results the moment someone searches with buying intent, and Search ads only charge when they click.
For hotels and business accommodation providers in Aberdeen, we build campaigns around high-intent searches and call-focused ads, so budget goes to people ready to book rather than casual browsers.
We help independent restaurants and bars in Aberdeen cut wasted spend with tight location targeting, ad scheduling and negative keywords tuned to how your customers actually search.
With accurate conversion tracking in place, oil, gas and energy transition firms in Aberdeen can finally see which keywords and campaigns bring paying customers and invest with confidence.
Google Ads lets subsea and offshore engineering companies in Aberdeen appear above the organic results the moment someone searches with buying intent, and Search ads only charge when they click.
Google is the dominant search engine in the UK, which makes Google Ads the fastest way to reach active buyers. We set up Consent Mode v2 with a compliant cookie banner so tracking respects UK GDPR and PECR. We also connect review platforms like Trustpilot where eligible, so seller ratings can appear on your ads.
Plug in your ad budget and a few key numbers to estimate the leads, cost per lead and revenue a well-managed Google Ads account could deliver. Figures are in pounds sterling.
The first months include testing and optimisation, so results ramp up before they settle. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how Google Ads management runs for an Aberdeen business from the first call.
We review your existing account, tracking and search terms to find wasted spend and missed opportunities straight away.
We fix conversion tracking first, then restructure or build campaigns, ads, assets and audiences around your goals.
We go live, then review search terms, bids, budgets and ad performance weekly so problems never run for long.
Monthly reports show spend, leads, cost per lead and revenue, and we scale budget only where returns justify it.
Every month you get a clear report showing spend, clicks, conversions, cost per lead and, where tracked, revenue and return on ad spend. We highlight which campaigns and keywords bring real customers and what we changed. You keep full access to the ad account, so nothing is hidden, and we flag anything unusual, like a sudden cost spike, straight away.
No long lock-ins. Our Google Ads plans are month-to-month, so you can pause or stop when you need to. The account and its data stay in your name, which means you keep every campaign, keyword list and conversion history if you ever move on. We'd rather earn your budget each month than hold onto it with a contract.
Yes. Google Ads is managed entirely online, and we run campaigns for businesses across the UK this way. We target your exact service areas, including places like Dyce and Westhill, check local competitors and adjust for how people in Aberdeen actually search. Regular calls and shared reports keep you in the loop without needing to meet in person.
Yes. We work with Aberdeen businesses in Dyce, Westhill, Altens, Union Street and Aberdeen Harbour, and across the rest of North East Scotland. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Aberdeen makes no difference to the service you get.
Often both. Search gives you precise control over keywords and ad copy, which suits most lead generation businesses. Performance Max reaches buyers across Search, YouTube, Display, Gmail, Maps and Discover from one campaign, and can work well for ecommerce with a strong product feed. We test it carefully, with clean conversion data and brand exclusions, so it doesn't just take credit for sales you'd have won anyway.
It depends on click costs in your industry, how competitive Aberdeen is for your services, your conversion rate and how many leads you need. We work out a realistic starting budget from keyword data before launch, enough to gather useful data without overspending. Ad spend and our management are always kept separate and transparent, so you know exactly where your money goes.
We run Google Ads management for recruitment and training providers, hotels and business accommodation providers, independent restaurants and bars, oil, gas and energy transition firms and subsea and offshore engineering companies in Aberdeen, among others. The plan always starts from how your customers search and buy, so an Aberdeen clinic and an Aberdeen retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.