💬 Social Media · Edinburgh, UK

Social Media Marketing in Edinburgh that makes your brand impossible to scroll past.

Built for real engagement

Social media is a two-way channel, yet most brands only ever broadcast. We manage the whole thing, from content and captions to comments, DMs and community replies, so people across Edinburgh, from Edinburgh Park to the Old Town, feel they know you before they ever buy. The goal is a brand people recognise, recommend and message first.

Get a free Social Media plan Try the calculator ↓

150+ clients served4 countriesFree strategy sessionMonth-to-month plans

📍 Edinburgh

💬 DMs turning into sales

Sound familiar?

Your feed looks busy. Your sales don't.

You post when you find time, which usually means weeks of silence.
Followers like your posts, but almost none of them turn into enquiries.
Competitors in Edinburgh have polished feeds and steady engagement while yours looks dated.
Comments and DMs go unanswered for days because nobody owns the inbox.
You know TikTok and Reels matter, but you have no time to film or edit.
Your content says nothing specific to people in Edinburgh Park or anywhere else in Edinburgh.

Fix this with Eshtyhar

maps: social media near Edinburgh

Edinburgh Park

New Town

Old Town

Leith

Exchange District

You

📍 Edinburgh

⭐ More 5-star reviews

What you get

Social media with a plan and a purpose.

We build a content plan around your goals, your audience and the platforms they actually use. Then we create, publish and manage everything, engaging with your Edinburgh community consistently and reporting on what drives enquiries, not just likes.

Content strategy and calendar

We plan content pillars, campaigns and a monthly calendar, so every post supports a goal instead of just filling a gap.

Short-form video

We script and edit Reels, TikToks and Shorts with strong hooks, on-screen captions and trends used only where they fit your brand.

Graphics and carousels

We design on-brand posts, carousels and stories that explain, persuade and look consistent across every platform you use.

Copywriting and captions

We write captions, hooks and calls to action in your brand voice, with hashtags and keywords that help posts get discovered.

Community management

We reply to comments and messages, flag sales enquiries to your team and handle negative feedback calmly and quickly.

Platform setup and management

We set up and manage Instagram, Facebook, TikTok, LinkedIn and other profiles, including bios, highlights, links and publishing schedules.

Creator partnerships

We find relevant local creators, manage briefs and approvals, and make sure every paid partnership is clearly disclosed.

Monthly performance reporting

We report reach, engagement, follower growth, profile actions, website clicks and enquiries, with clear notes on what to change next.

Ask what this looks like for you

Local market · Edinburgh

Social Media built around Edinburgh

Edinburgh is the Scottish capital and seat of government, a major financial and fintech centre whose historic Old Town and August festivals draw huge numbers of visitors.

Tourist searches peak dramatically during the August festivals and Hogmanay, so hospitality and leisure businesses need seasonal campaigns, while the financial district sustains year-round B2B demand.

Local knowledgeThe One O’Clock Gun has been fired from Edinburgh Castle on most days since 1861, originally so ships in the Firth of Forth could set their clocks.

Where we work in Edinburgh

We work with businesses across Edinburgh and the rest of Lothian, including:

New TownOld TownLeithExchange DistrictEdinburgh Park

🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp

Social Media for Edinburgh’s key industries

Restaurants, cafés and whisky bars

Active community management gives restaurants, cafés and whisky bars in Edinburgh a responsive, human presence online, turning comments and messages into conversations that lead to sales.

Financial services and asset management firms

Consistent, well-made social content helps financial services and asset management firms in Edinburgh stay front of mind, so when people are ready to buy, your name comes up first.

Tech and fintech start-ups

For tech and fintech start-ups in Edinburgh, we turn everyday work into short videos, behind-the-scenes stories and useful tips that build trust long before the first enquiry.

Hotels, tours and visitor attractions

We help hotels, tours and visitor attractions in Edinburgh choose the right platforms and posting rhythm, so time and budget go where your customers actually pay attention.

Festival and events businesses

Active community management gives festival and events businesses in Edinburgh a responsive, human presence online, turning comments and messages into conversations that lead to sales.

Social Media in the United Kingdom: what we account for

UK audiences tend to be skeptical of hard selling, so we lean on useful, honest and often humorous content that earns attention. Influencer posts must be clearly labeled as ads under ASA and CMA guidance, and we make sure they are. For B2B brands, LinkedIn is usually where the real conversations and leads happen.

Free social media ROI calculator

What could Social Media be worth in Edinburgh?

Enter your reach per post, posting rhythm, engagement and enquiry rates to estimate how many leads and sales a consistent social presence could bring you. Figures are in pounds sterling.

Average reach per post

Posts per week

Engagement rate%

Engagements that turn into enquiries%

Enquiries who become customers%

Average sale value£

£0

Organic reach depends on consistency and creative quality. Assumes the posting schedule you set is kept every week. Estimates only, not a guarantee of results.

How it works

We handle it from A to Z.

One team, one plan, one WhatsApp thread. Here is how social media marketing runs for an Edinburgh business from the first call.

Brand and audience audit

We review your current profiles, competitors and audience to understand what's working, what's missing and where to focus.

Plan and create

We build your content strategy and calendar, then produce the first month of posts and videos for your approval.

Publish and engage

We publish on schedule, manage comments and messages, and keep your channels active and responsive every single week.

Review and improve

Monthly reports show what resonated and what drove enquiries, and we adjust formats, topics and timing based on the data.

150+Clients served

3xAverage ROI multiplier

98%Client retention

4Countries served

FAQ

Social Media in Edinburgh, answered.

What does social media marketing in Edinburgh cost?

It depends on how many platforms you want managed, how often you post, how much video you need and whether community management and creator work are included. A brand posting a few times a week on one platform needs far less than one publishing daily video across four. We scope plans around your goals, so you pay for output that matters.

How long until social media pays off for my Edinburgh business?

Consistency comes first, and audiences need time to notice it. Early signs, like better engagement and more profile visits, often show within the first couple of months, while real growth in enquiries and brand recognition usually builds over three to six months. Organic social is a long game, which is why we often pair it with paid ads when faster results are needed.

How much of my time will this take each month?

Very little once we're set up. We need an onboarding call, access to your accounts, your brand assets and regular input on offers, news and events. Each month you approve the content calendar, and if we need fresh footage, we send a simple shot list you can film on your phone. Everything else is on us.

Do you work with businesses in Edinburgh Park, the New Town and the Old Town?

Yes. We work with Edinburgh businesses in Edinburgh Park, the New Town, the Old Town, Leith and the Exchange District, and across the rest of Lothian. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Edinburgh makes no difference to the service you get.

How do you measure social media success for Edinburgh businesses?

We track reach, engagement rate, follower growth, video views, profile actions, website clicks and, most importantly, the enquiries and sales that come from social. Where possible we use tracked links and simple attribution, so social is judged on business impact, not just likes. Monthly reports explain what performed, why it worked and what we're changing next.

Do you require a long-term contract for social media management?

No. Our social media plans are month-to-month or flexible, with no long lock-ins. Social works best with consistency, so we encourage giving it a few months, but you're never trapped. Your accounts always stay in your name, and the content we create for you is yours to keep and reuse however you like.

Which Edinburgh industries do you run Social Media for?

We run social media marketing for restaurants, cafés and whisky bars, financial services and asset management firms, tech and fintech start-ups, hotels, tours and visitor attractions and festival and events businesses in Edinburgh, among others. The plan always starts from how your customers search and buy, so an Edinburgh clinic and an Edinburgh retailer get very different campaigns.

Social Media near Edinburgh

More services in Edinburgh

Explore

Let’s talk

Ready to grow in Edinburgh?

Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.