Brand strategy
We define your positioning, audience, personality and key messages, so every design decision has a clear reason behind it.
Built for instant recognition
A logo is not a brand, but a weak one can quietly cost you trust. We design complete identity systems for Edinburgh businesses, from tech and fintech start-ups to hotels, tours and visitor attractions: logo, colour palette, typography, imagery style and the rules that hold it together. The result is a look that stays consistent everywhere, from signage in the Old Town to your Instagram grid.
We start with strategy: who you serve, what you stand for and how you want Edinburgh customers to feel. Then we design an identity system with the files, templates and rules your team needs to apply it consistently everywhere.
We define your positioning, audience, personality and key messages, so every design decision has a clear reason behind it.
We design primary, secondary and icon versions of your logo, tested at small sizes, in single colour and on dark backgrounds.
We build your colour palette, typography, imagery style and graphic elements so everything works together across digital, print and signage.
We document exactly how to use your logo, colours, fonts and tone in a practical guide anyone on your team can follow.
We design editable templates for posts, stories and highlights in Canva or Figma, so your team can publish on-brand content quickly.
We design packaging, labels, business cards, menus, brochures and signage with print-ready files and correct colour profiles for your printer.
Where your market needs it, we create Arabic or Urdu versions of your logo and key materials that sit in proper balance with English.
You receive every asset in SVG, PNG, PDF and EPS formats, in RGB and CMYK, organized for web, print and social use.
Edinburgh is the Scottish capital and seat of government, a major financial and fintech centre whose historic Old Town and August festivals draw huge numbers of visitors.
Tourist searches peak dramatically during the August festivals and Hogmanay, so hospitality and leisure businesses need seasonal campaigns, while the financial district sustains year-round B2B demand.
Local knowledgeThe One O’Clock Gun has been fired from Edinburgh Castle on most days since 1861, originally so ships in the Firth of Forth could set their clocks.
We work with businesses across Edinburgh and the rest of Lothian, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
For tech and fintech start-ups competing on quality rather than price in Edinburgh, premium branding and packaging help customers see the difference before they ever experience your service.
For hotels, tours and visitor attractions in Edinburgh, a clear, professional identity builds trust before the first conversation, which matters most when customers are choosing between several similar options.
We help festival and events businesses in Edinburgh stand out on crowded streets and busy feeds with logos, signage and social templates that make them instantly recognizable.
When restaurants, cafés and whisky bars in Edinburgh expand or add locations, a documented brand system keeps every branch, vehicle, sign and brochure looking like it belongs to the same business.
For financial services and asset management firms competing on quality rather than price in Edinburgh, premium branding and packaging help customers see the difference before they ever experience your service.
UK buyers tend to trust brands that feel understated and confident rather than loud, so we design with restraint and clarity. Before launch, we recommend checking the UKIPO register for conflicting trademarks, and we make sure your identity holds up everywhere from shopfronts and vans to Trustpilot and LinkedIn profiles.
Plug in your customers and average sale, then set a realistic price premium and repeat-business lift to see what a stronger brand could add each month. Figures are in pounds sterling.
A stronger brand tends to earn higher prices and more repeat and referral business. Set how much of each you think is realistic. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how branding agency runs for an Edinburgh business from the first call.
We learn your story, customers, competitors and goals through a workshop and questionnaire, then agree on a clear creative brief.
We present distinct design directions with real-world mockups, so you can see how each one looks on signage, packaging and social.
Your chosen direction is refined through structured feedback rounds until the logo, colours and typography feel right for your business.
We deliver guidelines, templates and every file format, then help apply the new identity across your website, social profiles and print.
Branding is harder to measure than ads, so we agree on signals up front: consistency across channels, customer and team feedback, inquiry quality, conversion rates on key pages, and how often people search for your name. We can run simple before-and-after comparisons on social engagement and website performance, with benchmarks set before launch so the comparison is fair.
No. Brand identity work is usually a one-off project, and ongoing design support is optional and flexible, month-to-month with no long lock-ins. You can keep us on for social graphics, campaigns and print as you grow, or take the guidelines and run with them yourself. Either way, you own the final files outright once the project is paid for.
Yes. Discovery workshops, concept presentations and feedback rounds all work well over video calls and shared boards. We research your local market and competitors, including businesses around the Old Town and Leith, and show mockups of your brand on real-world signage, packaging and screens. For print, we prepare files to your printer's specifications, wherever they are based.
Yes. We work with Edinburgh businesses in the Old Town, Leith, the Exchange District, Edinburgh Park and the New Town, and across the rest of Lothian. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Edinburgh makes no difference to the service you get.
You receive vector files in SVG, EPS and PDF, which scale to any size without losing quality, plus PNG files with transparent backgrounds for everyday use. Colours are supplied as HEX and RGB for screens, and CMYK with Pantone matches where needed for print. Every format is organized by use, so printers and developers get exactly what they need.
Cost depends on scope: a logo refresh is very different from a full identity system with strategy, guidelines, templates and packaging. Other factors include how many design concepts you want to explore, whether you need bilingual versions, how many print and digital assets we produce, and how quickly you need them. We scope a clear package before any work begins.
We run branding agency for tech and fintech start-ups, hotels, tours and visitor attractions, festival and events businesses, restaurants, cafés and whisky bars and financial services and asset management firms in Edinburgh, among others. The plan always starts from how your customers search and buy, so an Edinburgh clinic and an Edinburgh retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.