Conversion-focused UX design
We map user journeys and design layouts, calls to action and forms that guide visitors toward calling, booking or buying.
Built for more conversions
Plenty of websites in Edinburgh look fine and still convert badly. We start with what your customers need to see before they call, book or buy, then design every page around that journey, from the homepage to dedicated landing pages for your ads. It's web design judged on enquiries and sales, whether you serve Leith or customers across the UK.
We design around one question: what does a visitor need to see before they take action? Then we build it fast, mobile-first and search-ready, on a platform your Edinburgh team can actually manage without calling a developer for every change.
We map user journeys and design layouts, calls to action and forms that guide visitors toward calling, booking or buying.
We recommend and build on the platform that fits your goals, budget and team, from WordPress and Shopify to fully custom code.
We optimise images, code, hosting and caching, targeting good LCP, INP and CLS scores on real mobile devices.
Every layout is designed for small screens first, with tap-friendly buttons, readable text and fast, simple navigation.
We build clean URLs, headings, schema markup, sitemaps and redirects into the site so it is ready to rank from launch.
We design focused landing pages for Google and Meta campaigns, each built around one offer and one clear action.
We write clear, benefit-led page copy that explains what you do, why it matters and what visitors should do next.
We set up Google Analytics 4, Search Console, conversion events and call tracking so you can clearly see what your site produces.
Edinburgh is the Scottish capital and seat of government, a major financial and fintech centre whose historic Old Town and August festivals draw huge numbers of visitors.
Tourist searches peak dramatically during the August festivals and Hogmanay, so hospitality and leisure businesses need seasonal campaigns, while the financial district sustains year-round B2B demand.
Local knowledgeThe One O’Clock Gun has been fired from Edinburgh Castle on most days since 1861, originally so ships in the Firth of Forth could set their clocks.
We work with businesses across Edinburgh and the rest of Lothian, including:
🕑 Calls scheduled in UK time (GMT/BST) · 💬 Updates on WhatsApp
Many financial services and asset management firms in Edinburgh outgrow template sites quickly, so we build flexible platforms that handle new services, locations and content without a rebuild.
For tech and fintech start-ups in Edinburgh, a fast, clear website turns curious visitors into calls and bookings by answering their questions before they ever need to ask.
We build sites for hotels, tours and visitor attractions in Edinburgh that showcase your work, build trust with real reviews and photos, and make getting in touch effortless on any phone.
A conversion-focused site helps festival and events businesses in Edinburgh get more value from every ad and search visit, because more of that traffic ends up as paying customers.
Many restaurants, cafés and whisky bars in Edinburgh outgrow template sites quickly, so we build flexible platforms that handle new services, locations and content without a rebuild.
UK websites need a proper cookie consent banner under UK GDPR and PECR, plus a clear privacy notice, and we build both in. We design with accessibility in mind, following WCAG guidelines, since the Equality Act 2010 expects reasonable adjustments for disabled users. UK buyers also look for trust signals like reviews, company details and clear returns policies.
Enter your monthly visitors, current conversion rate and average sale value to see what even a small lift in conversions could be worth. Figures are in pounds sterling.
Uses your traffic as it is today. A faster, clearer site often lifts ad and SEO results too, which this does not count. Estimates only, not a guarantee of results.
One team, one plan, one WhatsApp thread. Here is how web design runs for an Edinburgh business from the first call.
We learn your goals, customers and competitors, then plan the sitemap, key pages and conversion paths before designing anything.
We create page designs and copy for your feedback, refining them until the look and the message feel right.
We develop the site, test it across devices and browsers, check speed and forms, and fix every issue before launch.
We handle launch, redirects and tracking, then review how visitors behave and suggest improvements that lift conversions over time.
Yes. Web design works smoothly online, and we build sites for businesses across the UK through video calls, shared design previews and a staging site you can click through before launch. We research Edinburgh competitors and local search terms, including areas like the New Town and the Old Town, so your site speaks directly to the customers you want.
It depends on what you need the site to do. WordPress suits content-heavy sites and service businesses that want flexibility. Shopify is usually the fastest route to a reliable online store. Custom builds make sense for unique functionality, complex integrations or demanding performance needs. We recommend the option that fits your goals and team, not the one that's easiest for us.
It depends on the number of pages, the platform, how much custom design and functionality you need, whether you sell online and who writes the copy. A focused five-page brochure site is a very different project from a full ecommerce store with hundreds of products. We give you a clear, itemized quote after a discovery call, so there are no surprises later.
Yes. We work with Edinburgh businesses in the New Town, the Old Town, Leith, the Exchange District and Edinburgh Park, and across the rest of Lothian. Everything runs remotely, with strategy calls scheduled in UK time (GMT/BST) and updates on WhatsApp, so where you are in Edinburgh makes no difference to the service you get.
A focused small business site usually takes a few weeks from kickoff to launch, while larger builds, ecommerce stores and custom features take longer. The biggest variable is usually content and feedback, so quick approvals keep things moving. We agree a timeline with milestones at the start and keep you updated at every stage, so you always know what comes next.
Your goals, a list of services or products, any brand assets like your logo and colours, and access to your domain and existing hosting if you have them. Good photos of your team, premises or work make a big difference. If you don't have copy, we can write it, and we'll ask a few questions to capture your voice.
We run web design for financial services and asset management firms, tech and fintech start-ups, hotels, tours and visitor attractions, festival and events businesses and restaurants, cafés and whisky bars in Edinburgh, among others. The plan always starts from how your customers search and buy, so an Edinburgh clinic and an Edinburgh retailer get very different campaigns.
Tell us about your business and we will come back on WhatsApp with next steps and a free strategy session. No long contracts, no fluff.